What is Marketing?

Marketing is the activity, set of strategy & implementation of processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

If marketing is there to help products/services and business then why Digital marketing? How it helps?

There is up-gradation of everything in this world as the time pass on. When technology was introduced to the world at that time, we found there are many ways we can meet someone or someone can find or see by the technology. From they’re the marketing man become little bit advance and became Digital marketing.

TOC

1. Why Digital Marketing?
2. Future of digital marketing in India
3. Role of digital marketing for business?

Why Digital Marketing?

Digital marketing a set of activities which we can accomplish by electronics device and internet. The other name of digital marketing is online marketing and online possible through a electronics devices (Mobile, Computer, Tablet etc.).

Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.

This kind of Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. How cool is this marketer reaching their audience at their place without moving?

Future of digital marketing in India

Digital marketing assist marketer to reach a larger audience than you could through traditional marketing, and target the prospects who are most likely to buy your product or service. Again, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.

Let’s example you have a business and you wanted to sell products/services to a larger audience across city/state/country/international level and you have only physical store, then your store can be access by local customer segment surrounding of 10-15 kilometres. If you want to sell something in state/country level then that can be possible only through online marketing.

Take your business to Internet and people who using internet can be see your business if you target properly. It also allows you to identify and target a highly-specific audience irrespective of location, and show your business to that personalised audience.

Not only you can sell, you also measure how your products are performing according customer interest, demographics and behaviour so you can reach to a right audience with right products.

There are “n” number of factors which can help you to grow your business in an exponential way through digital marketing.

Role of digital marketing for business?

The main role is to build brand, create awareness, trustworthiness to reach right audience for exchange of trade.

Through strategic digital marketing, marketers can collect valuable insights into target audience behaviours while opening a new path for customer engagement. Additionally, companies can expect to see an increase in retention. If there is no retention then difficult to grow a business over Year on year.

Research was conducted in USA 5 years back from that research we came to a conclusion that companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers compared to companies with weak omnichannel programs that have a retention rate of just 33%. 

Also, it is very crucial to make and build brand loyalty then we can make asset light model business. Digital marketing helps to leverage avoidance of business and sales throughout all time at any situation once the set up is completed.

Types of digital marketing

1.     Search Engine Optimization (SEO)

2.    Content Marketing

3.    Social Media Marketing

4.    Inbound Marketing

5.    Marketing Automation

6.    Email Marketing

7.    Pay Per Click (PPC)

8.    Affiliate Marketing

The first and foremost step to create an online presence through website (plus point) or social media presence (mandatory).

If you have one of these 2 online presences then we can reach your audience through the above 11 marketing ways.

Search Engine Optimization (SEO)

This is the process of optimizing your website to "rank" higher in search engine results pages. So, people present over any search engine (Google, Bing) can be find your business through organic search in SERP, better SEO thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

1.     Content Marketing

Content is the king of any context. Customer only buy if they understand what you wanted to say through your website, blog, images and emails or messages.

If you are good at content marketing you can attract huge audience towards your business by writing comprehensive copywrite content.

Content creation and promotion may generate brand awareness, traffic growth, lead generation, and revenue. Without content no business can communicate. So, content marketing has a huge impact here.

1.     Social Media Marketing

This practice of accumulate social signal and value of course revenue by promoting, sharing your brand and content on social media channels to increase brand awareness, drive traffic, and generate leads & revenue for your business. The channels you can use includes: Facebook, LinkedIn, Instagram, twitter, Pinterest, etc.

1.     Inbound Marketing

Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey. You can use every digital marketing tactics like SEO, social media marketing, online advertising, video marketing (YouTube) to attract audience. It is also called pull marketing. Most of successful business trying to enhance inbound marketing which reflects brand authority in market.

1.     Marketing Automation

It refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as: Email sending, personalised messaging, social media posting, lead nurturing, campaign tracking etc.

1.     Email Marketing

The main purpose of email marketing is the way of communicating with their audiences through a professional way. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:

• Blog subscription newsletters.
• Follow-up emails to website visitors who downloaded something.
• Customer welcome emails.
• Holiday promotions to loyalty program members.
• Tips or similar series emails for customer nurturing.

Pay Per Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. PPC include: Google ads, Facebook ads, LinkedIn ads etc.

1.     Affiliate Marketing

This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website.

You can give affiliate commission if somebody promote and sell your products.

This one of the best ways to do business without keeping marketing personnel.

 

Here are some questions generally entrepreneurs thinking about?

I don’t know my audience well enough to get started

I haven’t optimized my targeting and tracking

How to drive more traffic to website/business

I don’t have a social media strategy

My marketing teams are siloed

I’m under pressure to sell my products

Optimising marketing budgets and ROI

How to identify business trends in your niche

How to bring back old customer

How to nurture a new set up of customers

How to compete with competitors and how to beat them

How to reach & generate more revenue from ads

 

If you are thinking about all of the above problems, all those can be solved by application of digital marketing.

Marketing will continue changing, and there are many challenges headed up to a business. It is the choice of techniques and technology that will eventually determine the success of all digital efforts.